Truck It In announces MENAP’s largest Pre-Seed funding round of $1.5 million to transform Pakistan’s road

Truck It In announces MENAP’s largest Pre-Seed funding round of $1.5 million to transform Pakistan’s road freight industry. The round was led by Global Founders Capital, a global seed and growth investor, along with Fatima Gobi Ventures, one of the most active multi-national venture capital firms in Asia. Along with them are notable VCs and Angel investors who previously invested in global trucking marketplaces, as well as senior executives from Careem and the founders of autonomous vehicles leader Wayve.Truck It In is a tech start-up focused on streamlining road freight for more than 3 million businesses in Pakistan. It was founded in late 2020 by Muhammad Sarmad Farooq, Raza Afzal and Haider Navid. The three co-founders have built high performance teams and scaled products that have delivered exponential growth in ride-hailing, food and last mile deliveries for Careem and Bykea both in Pakistan and the MENA region.Powered by a robust technology platform, immensely talented team and an insatiable hunger for growth, Truck It In is on a mission to help businesses scale and run efficiently by connecting them directly to a highly fragmented truckers market. This opportunity represents 10% of the GDP in Pakistan and the company aims to be the nexus of road freight in the country, helping businesses scale while improving the lives of its truckers.Regarding the company’s ethos its CEO Muhammad Sarmad Farooq said, “The current middlemen heavy industry relies on traditional calling and mental notes to match truckers with shippers. We are going to solve the supply chain inefficiencies in a $25 Billion market, that is growing faster than its regional peers, to help unlock more than $1 Billion for Pakistani businesses.”