‘Brand Pakistan” is ready for the Global Launch by Govt.

As the global tourism footprint prepares to resolve towards a new norm for social interactions and travel in general, Pakistan is also gearing up to appear on the global stage through digital means.

In this regard, the Pakistan Tourism Development Corporation (PTDC) is working towards launching ‘Brand Pakistan’, a customized digital platform for the promotion of the local tourism industry across the globe.

PTDC’s Managing Director, Aftab-ur-Rehman Rana, said in a statement that a plan to unveil the digital platform “is underway as a private sector is being engaged for its launch”.

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He added that the project will be commenced after the pandemic situation subsides.

Similarly, another PTDC official spoke with reporters about the roadmap for the digital tourism platform, revealing that the service will include offerings like “a 10-year roadmap for tourism promotion, a 5-year action plan and a backdrop on national minimum standards for the hospitality sector”.

For support, the government has also developed a five-year National Tourism Action Plan (2020-2025) to boost long-term tourism prospects in the right direction.

About the Author

Fatima Majeed has been associated with the profession of Journalism for the last seven years. During this tenure, she has worked in different roles in various popular media houses. Since 2014, she has been working as an Urdu and English News Editor, Social Media Reporter as well as Youtuber. In this profession, she presents the latest news, organizes it in a proper meaningful way, and brings social and political issues in limelight with the power of her pen...

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