As the global tourism footprint prepares to resolve towards a new norm for social interactions and travel in general, Pakistan is also gearing up to appear on the global stage through digital means.
In this regard, the Pakistan Tourism Development Corporation (PTDC) is working towards launching ‘Brand Pakistan’, a customized digital platform for the promotion of the local tourism industry across the globe.
PTDC’s Managing Director, Aftab-ur-Rehman Rana, said in a statement that a plan to unveil the digital platform “is underway as a private sector is being engaged for its launch”.
He added that the project will be commenced after the pandemic situation subsides.
Similarly, another PTDC official spoke with reporters about the roadmap for the digital tourism platform, revealing that the service will include offerings like “a 10-year roadmap for tourism promotion, a 5-year action plan and a backdrop on national minimum standards for the hospitality sector”.
For support, the government has also developed a five-year National Tourism Action Plan (2020-2025) to boost long-term tourism prospects in the right direction.